The social media powerhouse has expanded its ad network to suit a wide range of businesses as it has grown to over 2.7 billion active members. Facebook has a close to 20% market share for digital advertising, making it one of the major advertising possibilities, second only to Google. Furthermore, the 2020 coronavirus pandemic has caused some unexpected swings in digital advertising; Facebook’s Q2 income has surpassed $18 billion, an increase of 11% over 2019! In addition, average ad costs are lower than last year.
Facebook advertising is vital in addition to email marketing, perfect web design, SEO, and organic social media. Facebook is used by billions of individuals every day, and if you publish a tailored ad on the network, your chances of reaching them increase dramatically. This is a must because organic Facebook traffic is getting lower and lower or nearly non-existent. We’ll go into it more later.
Many small businesses use Facebook ads to grow their online presence, from acquiring new consumers to raising brand awareness. And, to be honest, you’re probably missing out on a significant chunk of your audience if you’re not taking advantage of all of Facebook advertising’s features.
Many businesses are now using Facebook Ads to raise brand awareness, drive traffic, and earn revenue online. If the advantages of Facebook ads are still unclear to you, let’s go over why you should be investing in them. Here are a few of the advantages of Facebook ads that you should be aware of.
1. The affordable and cheapest form of Advertising
One of the most inherent benefits of Facebook advertisements is that they are one of the most cost-effective ways of advertising. You can literally reach 1,000 to 1500 individuals for $5.
Facebook Ads, like many pay-per-click advertising networks, are free to use for all businesses, as is the Ads Manager tool. The only costs are those associated with providing a budget and running adverts.
Spending more on radio ads, television commercials, billboards, and other traditional media to reach the same demographic makes little sense.
2. Most Targeted form of Advertising
For most social media platforms, advertising means giving advertisers the ability to target ads to their own target audiences based on user data – and Facebook is no exception. Indeed, one of the most appealing aspects of advertising on Facebook is the platform’s abundance of data they have about their audiences like behavior, demographics, and whatnot. You may micro-target the people who are most interested in your business.
3. Advanced Analytics
There is no space for speculation about analytics and reporting when it comes to Facebook advertising. The outcomes can be measured. In addition, the numbers will speak for themselves.
You’ll be able to track the performance of the ad in terms of the number of impressions, clicks, and conversions you’re getting. You’ll need to add a conversion or Facebook ads pixel to your website to track conversions.
4. Remarketing
Advertising to audiences or visitors who have already interacted with your brand or indicated an interest in your business is known as remarketing. Typically, this is accomplished through the use of cookies and session monitoring.
5. A/B Testing for Performance evaluation
Another benefit of Facebook advertising is the possibility to improve ad results through the use of testing tools. A/B testing, for example, allows marketers to show almost identical advertising (with tiny alterations) to evaluate which changes perform better over time and given data.
Businesses can use Facebook’s ad platform’s split testing feature to test and display different ad variants. Additionally, split tests can be set up for time periods ranging from 1 to 30 days, specific budgets, and custom audiences.
6. Different types of Ads based on your Business type
For Facebook business advertising, there are a variety of ad formats to choose from. Photo, video, carousel, stories, messenger, and many other formats.
7. It is Real-time
Real-time advertising is available on Facebook. You can track the progress and performance of your ad campaign in real-time. And, if you’re not satisfied with the performance, you can make changes to your campaign right away. If you spend money on radio ads, television ads, or print media, you won’t be able to change your ad right away if it doesn’t work.
Do you have any more questions before launching a full-fledged Facebook ad campaign?
Facebook advertising can assist you in rapidly cutting your losses and making adjustments to increase conversions. Start investing in a professional Facebook advertising strategy immediately if you believe in the benefits of Facebook advertising. Please contact us right away to discuss your advertising requirements.
We completely comprehend. Please leave your questions in the comments section below, and one of our Facebook ad experts will respond.