Key Focus Areas of Digital Marketing and Mistakes to Avoid

What should be the focus areas in Digital Marketing

1. Strategy: Businesses are focused on techniques rather than strategies. Techniques always give short term results but if you want to gain long term results always focus on a good strategy that is developed by keeping everything in consideration such as target market, product, geographic area, promotional channels, and pricing.
2. Customers: Businesses develop their product and marketing first and focus on customer later. This should not be the case, instead every business should focus on customers first as they are the ones who is going to purchase the finished product so every online marketing strategy should be made by keeping in view of the target audience.
3. Keep Content Genuine: Often, to reduce time business tend to copy what their competitors are doing in terms of content like posting stories, videos, and posts on similar categories or topics on which the competitor has published something. Brands should develop content that showcases the aim, objectives, vision, and mission of the company in the branding strategy.
4. Explore New Areas: Another focus area of online marketing strategies should be innovating and trying hands on something new. Everyday there is some new update or guideline in terms of search engine optimization, search engine marketing, running ads, and publishing content. Brands should try exploring new possibilities as it ultimately gives boost to the website, increases traffic, and put your website in spotlight in front of search engines.
5. Measuring ROI: Brands should focus on monitoring and measuring all the digital marketing efforts so that they can keep a track of what was invested and what percent of return was gained out of it. Doing this will help them make informed decisions regarding the digital marketing strategies like how much to promote, which is the best channel to promote, and much more.

Digital Marketing Mistakes to Avoid

1. Mobile Compatibility: Often, business makes this mistakes by not making the website friendly to customers. Today, most of the customers are online and after covid the taste and preferences of the customer has changed significantly. According to a study, 50% of respondents said that they will not purchase a product or service from an organization if the website is not mobile friendly even if they loved the brand, product, and marketing strategies.
2. Not offering much discounts: Today, almost all people needs a product with a less prize and the best option to reduce prize is by offering a product but often businesses do not tend to give discounts on the product they offer. Seeing a discounted product activates customer psyche and they tend to purchase it.
3. No Blogs: New businesses often makes this mistake. They create a website with no blogs on it. Blogs are an essential and integrated part of the website and must be there if a website want to rank itself on google search results. Plus, they provide knowledge to customers about the brand, topic area, and product.
4. Not active on Social Media: Social media is the key to any business growth today irrespective of the industry or solution offerings. We have seen brands that are not much active on social media or have a couple of posts only. This is a huge mistake and businesses should become active on social media and keep regular engagement on each platform where they want to market to their target audience.
5. Videos: Today, people tend to watch more videos rather than written content and videos gets a lot of engagements also which is good for brand awareness. Businesses make written content more as compared with video content but now is the time to change.
6. Focusing on Everyone: This is a grave mistake that businesses should avoid. They should realize that they cannot focus on everyone and make assumption that people will buy the product. For example, Johnson baby soap is a product for children and the target market for this product are mothers, fathers, and families having children or about to have a child. Focusing on youngsters or old age people to buy the product is going to do nothing but wasted efforts. So, business should do research and establish a target market only instead of marketing to everyone.
7. No Interaction on Blogs: Often brands publish a lot of blogs on their website and get a good engagements on them in form of comments and shares but they tend to ignore comments. This should not be the case, every business should focus on engaging with people through comments. This makes them feel valued that their question or concern is being catered plus it’s a good practice for search engine optimization as google recognizes your brand to be user friendly.
8. Slow Website: Often brands create websites that takes too much time to load on a user’s phone or desktop. It happens because the images, content, and videos on the website is not optimized properly that increases the website load time. But, this mistake should be rectified as users who see slow website tend to quickly exit from that website to jump to another one and you don’t want your potential customer to leave your website.
9. Spamming: Spamming can be done in a multiple ways like sending too much emails or messaging people to buy the product or posting way too much about the same thing. Users get irritated by this and this should be keep in mind to promote but in an efficient manner that’s in best interest of everyone.
10. Retargeting: Brands do this mistake way too much, they do not retarget the customers who have visited the website from a social media platform or who has added the product to a cart but abandoned the cart for some reason. This means that the customer is interested in your brand in your product but has some second thoughts. So, this is the right time to approach the customer with a right offer maybe a discount that will make him/her interested in your product or service. You can apply Facebook and Google tracking codes on the website to target the right customers.

Conclusion

Applying all the strategies mentioned and focusing on reducing the mistakes mentioned in the blog can skyrocket the business and create new opportunities for growth. Brands must identify what works and what does not for their industry and focus on it accordingly. Right strategy can save months of efforts and wrong strategy can lead to close of the operations of a business altogether. So, make informed decisions and focus on right thing for establishing digital marketing strategy.