Tools, automation, and innovation has gained a lot of popularity these days because of the benefit they give to a business. They are cost effective, saves time, reduces manual efforts, improves accuracy, and increases revenue. In today’s dynamic business landscape every business is using different tools to generate more sales and increase conversion rate for their business.
Tools provides insights and strategic support to the business while using industry data to help business owners in making informed decisions, allocate marketing budget, and optimize business performance. There are tools that help businesses according to different business functions and needs. Let’s see how digital marketing tools can provide support to a business in different strategies.
- Social Media: Social media tools helps businesses to increase brand awareness, functionality to schedule posts, improve post and story engagement on different social media platforms like: Facebook, Instagram, LinkedIn, Twitter, and Pinterest.
- Sprout Social: This is a social media platform that allows businesses to manage, organize, monitor, and analyze content in a single place. The tools lets users to publish the content or posts to different social media according to different time zones where the followers are located. For example, your most of the followers might be from US region and you want them to see the post at 1 PM their time but that is too late in India, so you can simply schedule the post and it will get published automatically as per the time zone you set.
- Loomly: This tool provides interactive dashboards for users who are not very well versed with technology with an easy to use guide. The tool has all the functionalities to schedule a post but even better it has the option to curate the content. For example, it can fetch trending topics and conversations related to a keyword that you provide to the system. This helps to create unique ideas for content that can be published.
- Email Marketing: Email is yet important strategy for boosting digital marketing as a lot of people like to read their emails first thing in the morning. If the email is from their favorite brand or some brand where they recently purchased a product then it’s likely to motivate them to become a loyal customer for that brand.
- SendGrid: This is a powerful email marketing tool that helps users to create customized templates or leverage existing email templates to send emails to their list which they can upload on the platform and make edits to the list quickly. The tool provides analytics based on the open rates, click-through rates, delivered emails and much more.
- Lemlist: Often, the list that we have or the platform that we use gives us less analytics on the emails that were delivered to the users. Imagine creating a perfect email and sending it out to the users only to know that the deliverability rate was poor. Here, this tool is really helpful as it focuses on deliverability and provides insights on how to improve this metric because if you have a good deliver rate then chances of the emails getting opened and users clicking on the offer increases.
- Search Engine Optimization: SEO has become the need of the hour today as business cannot always focus on the paid promotions, they have to focus on organic channels and ranking on google as well to increase the traffic on the website that will ultimately drive revenue.
- Ahrefs: This tool lets a business to see how the competitors are performing in terms of traffics, keywords, and backlinks. It identifies what sites are ranking on top based on a particular keyword and lets you analyze how you can develop a SEO strategy that will improve your business rankings.
- SEMrush: Ahrefs and SEMrush both are close competitors of each other because of the service offerings they provide to the users. SEMrush allows users to filter data on the basis of time period and allows to compare data of different time period to understand how the ranking of a particular keyword or website has changed, the change in traffic and this helps business owners to make informed decisions regarding the SEO strategy.
- Conversion: Conversion is the most important part because what if you are able to generate good amount of traffic to your website but the users are not purchasing the product or service. Conversion includes optimizing everything at the end stage of the funnel because at this point if customer does not purchase the product then chances are they might not purchase from you at all.
- Unbounce: This tool lets users to build unique and creative landing pages for testing purposes before using it in a marketing campaign. This tool provides functionality to A/B testing on different set of audience to see how the different landing pages are performing because from a small call to action (CTA) to the color of landing page everything matters. The platform also provides analytics on the pages that are performing good and this helps business owners to create similar pages for other marketing campaigns as well.
- Optimizely: Optimizely encourages a robust testing process by providing the option to test all minor and major edits without requiring any codes. It provides landing pages templates that can be leveraged and build upon. It has a simple to use dashboard that shows analytics on how the experiments are working, which CTA’s are the most clicked ones, how the audience is reacting in time duration within a day, week, or month.
Conclusion
Today, there a lot of tools for every business need. You name it and a tool is already there to solve a challenge or assist with the automation process or creating a digital marketing strategy. But, the main touch point here is to analyze that which tool is the best and what is the requirement of your business today.
Some business might want to focus more on SEO so they might be using a tool or two for this strategy but some business might want to focus on social media so their requirement will change accordingly.
It’s all about testing and experimenting what works and what is best but the tools that we have mentioned are among the top used tools by companies in digital marketing industry. We will also be coming up with a blog shorty that covers more such tools and will take you deep dive on the knowledge of different tools as per the digital marketing strategies. Until then, start using these tools and see your business grow.
