Digital marketing as a career in India has been expanding magnificently over the last few years as this industry is exciting, fast-paced, well paying, and offers an accelerated career path. And the number of Digital Marketing jobs in India is increasing rapidly like never before.
The scope for digital marketing has shown a drastic growth over the last few years especially from 2020 to 2021 because of the Covid outbreak and also due to the fact that the internet users in India are also growing drastically. As of 2021 there are 601 million active internet users in India and it is estimated that by 2023 there will be 666 million active internet users in India. This trend clearly indicates a shift to the internet world and this industry is growing at a rate of 25 to 30% per year. And hence it makes complete sense to start a career in digital marketing.
Just to give an example, there are 320 million active Facebook users in India which is 1 million more than the US, hence social media marketing executive can be a career path from digital marketing to choose from.
Digital Marketing is a very vast field and includes many branch sectors and quite often it becomes very difficult for a beginner to choose a field from Digital Marketing & start a career. To name a few, Digital Marketing contains search engine marketing, social media marketing, search engine optimization, email marketing, content marketing, and so on.
According to Placement India, there will be more than 20,00,00 job opportunities in the field of digital marketing. And 69% of companies are planning to hire more digital marketing professionals.
There are plenty of jobs in the Indian job market for entry-level digital marketers and an ocean of opportunities to explore. To make it more simplified we are listing six important and useful entry-level Digital Marketing Skills a fresher can look for to gain skills or a job.
Social Media Marketing (SMM)
Search Engine Marketing (SEM)
Search Engine optimization
Web Development
Email Marketing
Content Marketing
It is not necessary for a fresher to learn all the skills of digital marketing, It would be great to learn 3-4 skills from the above-mentioned list to give a boost to kick start your career in the digital marketing field.
You can also learn these skills through Digital My Class to kickstart your career in the field of digital marketing. We also provide a complete digital marketing course that includes all the skills, tools, career guidance, and placement support.
Few Companies that actively hire Digital marketers
Now that you know how to kickstart your career in the digital marketing field we think that it is also necessary to understand the market needs and the companies who are looking for digital marketers in India.
Though nowadays every company is hiring digital marketers, Here is a list of the top companies that actively hire digital marketing executives in India.
As of December 2021, there are 30,000+ digital marketing job openings listed on LinkedIn and 1,70,764 digital marketing jobs listed on India’s number one job portal naukri.com alone.
The average salary for a digital marketing executive lies between 3 lakhs – 5 lakhs per year.
Where to Applyto Apply?
Now that you know the opportunities for digital marketing jobs in India, we will make it easy for you to apply for one. Here is a list of job portals where companies post requirements for hiring digital marketing executives.
- LinkedIn Jobs
- Glassdoor
- Naukri.com
- Monsterindia.com
- Shine.com
- Times jobs
Apart from these job portal websites, we recommend you to follow top companies’ website career sections as few companies will be posting their requirements on their websites only.
Now that we made it clear about the opportunities of jobs in India and the companies that hire digital marketing professionals and the platform on which to apply for the jobs, it is time that we tell you how to be ready to apply for these entry-level jobs.
Prepare before applying for Digital marketing jobs
To apply for digital marketing jobs it is necessary to showcase your skills and the best way to present your skills is to create a portfolio. Make a list of the projects you have worked on, your accomplishments in digital marketing, if possible try to showcase your digital marketing skills and talent through a website or a blog, create a short, precise, attractive, and impressive resume and start applying through the job portals we have mentioned above.