Is Digital Marketing best for a Company or an Individual?
The answer to this question is simple. Digital Marketing is for everyone whether it’s a small business or a big business or a student who is starting his/her career or a professional who is looking to earn a passive income or an entrepreneur who is looking to grow the business. As digital marketing has gained a lot of momentum recently after the pandemic as lot of people have started using internet and purchasing goods and services online with a few clicks. Unlike traditional marketing where we used phone calls, telegrams, radio, physical stores, etc. to sell the product or a service.
Digital marketing has proved it’s useful to create brand awareness, drive strategic campaigns, find right customers, increase business value, customer experience, and drive product sales. Below we will discuss business/individuals who can leverage digital marketing and do wonders in their life and the steps to become a digital marketing professional. So let’s deep dive.
- B2B Digital Marketing: B2B company deals in large volume and you might be thinking how can digital marketing help a B2B company, isn’t it customer centric rather than company centric. We would say it focuses on both. B2B companies can leverage digital marketing to generate good quality leads that ultimately routes the customer’s demand to the salespersons who will help them with their requirement and convert the sales. Companies can use different channels like LinkedIn, Facebook, Search Engine Optimization, and Search Engine Marketing to generate leads that ultimately results in more customer conversion.
- B2C Digital Marketing: B2C companies do not require a salesperson as the volume order and price per unit of a product vary as compared with B2B Company. Here, the focus is more on creating compelling call to action (CTAs) that ultimately drives users to purchase the product then and there only just after seeing an ad or a post. This helps to reduce time, effort, and money while increasing the sales.
- Students: Digital Marketing can prove helpful to each and every student in their starting careers. Today, a lot of businesses require digital marketing professionals as it requires a lot of knowledge and only skilled personnel can execute innovative digital marketing strategies. Therefore, students learning digital marketing can a lot of opportunities for themselves by getting a high paid job.
- Entrepreneurs: Every entrepreneur want to see its startup grow but often lack digital marketing skills and even after hiring the right personnel fails to execute a digital marketing strategy as they lack the right understanding of how digital marketing works. Therefore, learning digital marketing can help them develop right digital marketing strategies as they know the operations of their business throughout and the areas where business needs improvement.
- New Business: Digital Marketing can be helpful for new businesses as they need brand awareness and customer engagement to grow. This can be done in an effective and efficient manner with the help of right digital marketing strategy. Every day new businesses are shutting down due to less sales and the challenges faced due to fierce competition but one mistake is common that they’re making repeatedly which is not applying digital marketing to all business functions within the organization.
How to Learn and Become a Digital Marketing Specialist
- Learn Digital Marketing Skills: A digital marketer must possess good creativity, design knowledge, analytical, communication, strategy building, and content writing skills. This can be achieved through the free YouTube videos or free eBooks or marketers who constantly publish content on different topics. Neil Patel post a lot of free training that can be used as a starting point to learn and understand the basic of digital marketing. You can also google and find free courses based on the requirement. Digital Marketing Institute can prove to be helpful for learning new digital marketing skills.
- Certifications, Webinars, and Courses: A lot of organizations provide certifications, webinars, and courses designed to train a person who is fairly new to this domain to understand and learn the concepts about digital marketing. Google provides free fundamental of digital marketing course along with the Google certification. This gives people a exposure of digital marketing and how to work around creating digital marketing strategies and knowledge on the tools available on the internet.There are a lot of content creators and digital marketing specialist who provide training, courses, and certifications that helps a person to market his own company, themselves, or clients.
- Internships: People learning digital marketing can do internships or work with a mentor. This gives a great exposure to a person who wants to be in this field from the past experiences of the mentor. Internship provides challenging and real life scenarios where people work with different tools, processes, and strategies before starting a full time job as part of their learning journey.
- Practice: As we all know, practicing makes a tough task even easier. That is the case with digital marketing because you have read a few things from eBooks, watched a couple of videos, and taken full-time learning experience. But all of this is nothing if you don’t practice with different set of tools available, and work with real life problems. Learning about Facebook ads and managing Facebook Ads are entirely different when we spend the budget and real stakes are involved.
- Explore News: Exploring news of giants like Facebook and Twitter and the changes that come with it. These organizations publish news, latest trends, changes in the current processes, new guidelines to run ads and keeping yourself engaged with the news can really take you a step ahead of others. There are several repositories and news websites that provide information and latest news related to digital marketing on the email or on their websites.
Conclusion
Digital marketing can boost a student’s career, increase revenue for business, and improve brand awareness of a startup in the highly competitive market. So, the question is are you learning digital marketing and if you are then up to what extent you are learning it? Let us tell you this, that there are several resources out there to learn digital marketing.
Digital marketing is easy to learn and everyone despite of any age group can learn it. You can learn it from a digital marketing institute, from online courses, from eBooks, from a digital marketing consultant or expert. So, don’t wait and start learning digital marketing today to become an expert and grab the opportunities that you have been wanting for so long, the growth that you and your business desire.
