Every small business wishes to reach more and more people to showcase their product or services to make a first impression. Even if the business offers a great product or service they can’t rely on the customers to find their way to them. Each and every business strives hard to get clients through their door. And relying solely on traditional marketing will not yield the fruitful results which the businesses strive hard to accomplish their goals.
For small businesses, assuming that the business will evolve as time passes just with a few traditional marketing techniques or believing that they don’t have the capital and time to compete online with the competitors is a very ineffective approach to grow the business.
With a 60% global internet penetration and the rise of Digital Marketing many companies have started to adopt the new trend of marketing to enhance their reach, attract new customers and grow their business. Digital marketing not only provides an easy way of marketing at a reduced cost but also provides a global scale to present business offerings to new audiences. Any business, no matter how new or small, should overlook digital marketing techniques to generate new prospects for the business and convert those interested audiences into customers.
A small business can use the digital marketing universe to reach more people, create brand awareness, educate the audience, start a conversation with a potential client, convert those interested prospects into customers, and also provide customer support to the customers.
Let’s now try to understand how Digital Marketing can help small businesses to grow.
1. It’s cost-effective: It doesn’t require a huge investment for digital marketing. It is very cost-effective and result-oriented compared to traditional marketing. Small businesses can start with as low as Rs.10,000 per month to start marketing online.
2. Provide a global platform: Digital marketing provides a global platform to reach audiences from any part of the world at any point in time. There are no geographical boundaries with online Marketing.
3. Increases brand awareness and reputation: As this is a digital era many people have started to search online for information about services/products and thus maintaining a solid online presence will help in brand awareness and if you offer them exactly what they are looking for then it helps in brand reputation.
4. Easy targeting: unlike traditional marketing, digital marketing allows businesses to specifically target the right audience who are more likely to convert as a customer. It provides the necessary tools and techniques to precisely target only those audiences who have already shown interest in the service or product which the business offers.
5. Attracts potential audience: Through web presence digital marketing allows the business to be accessible by the people who are already looking for your business. In short, it lets the customer come to you.
6. Increases revenue: Digital marketing actually converts and it provides the conversion to be tracked by tools. Higher conversion rates increase the revenue drastically and with a proven and successful digital marketing strategy, a business can get high revenue yields.
Now that you have known how digital marketing can benefit a small business to outreach, grow and increase revenue, we would be happy to share with you a few digital marketing methods to reach, connect & convert audiences into customers for small businesses to begin their digital marketing.
Social media marketing: Through social media businesses can reach new audiences, create brand awareness and connect with potential clients.
Search engine marketing: with this method, businesses can stay on top of the search engines whenever a potential audience tries to find information related to their business or product.
Email Marketing: Email marketing is one of the cheapest methods of marketing and with this, the businesses can engage with the customer and educate them about your new products or services and offers. It also lets you connect to potential clients & provide customer support.
Pay-per-click advertisement: businesses can use paid advertisements such as Google ads or bing ads to directly showcase offerings to the audience who are looking out for information regarding the services/products that the business offers.
The above-mentioned digital marketing methods work differently for different types of businesses but the core principles of these methods remain the same. In today’s world, it is very necessary for small businesses to have knowledge of digital marketing and to include the methods and strategies to grow the business.
Digital my class offers Digital Marketing services as well as training courses to business owners and entrepreneurs to upskill their marketing techniques and take full advantage of growing their business.